Simplicity is Beautiful
Bureau Akkurat is an agency for communication and branding. Full level claim, the pursuit for the best possible results and passionate ambition embody the philosophy of the creative team. This is also the origin of the name »Akkurat« which means »accurate«. This reflects the expectations of the quality of our performance.
For the wordmark, the focus is on the letter »A«. It represents a pair of compasses, which is also enclosed with it's perfect circle. The »A« as a pair of compasses also fits harmoniously into the entire typeface of the wordmark. Thus the statement of the name is supported.
The choice of material will make use of sustainable resources. Awareness of sustainability is not only part of the Agency's philosophy, but also embodies the principle of stability and development capability that a modern Corporate Design must afford. For everyday correspondence and print media, the paper Cyclus will be used. Dating from Denmark this paper is one of the few papers produced one hundred percent of recycled materials and is therefor awarded the environmental label »Blauer Engel«.
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Client: Bureau Akkurat
Art Direction: Pascal Tedjagutomo
Graphic Design: Ulrich Pohl, Pascal Tedjagutomo
Photography: Denise Hoffmeister
Business Card Production: die buchbinderei
Art Direction: Pascal Tedjagutomo
Graphic Design: Ulrich Pohl, Pascal Tedjagutomo
Photography: Denise Hoffmeister
Business Card Production: die buchbinderei
